What is Call-to-action?

Call-to-action or CTA  are the buttons used in websites and landing pages to guide the users towards your goal conversion. It's the part of the landing page that the user needs to click in order to take the action you want them to take. RetargetKit Call-To-Action offers 3 types of buttons- a simple button, clickable hyperlink and a form. CTA is mainly used for Newsletter Subscription, Support Sponsors etc.