What is Lead Generation

Lead generation is the marketing process of stimulating and capturing interest in a product or service for the purpose of developing a sales pipeline, allowing companies to nurture targets until they're ready to buy. Lead generation can be useful for any type or size of the business, and for both B2C and B2B spaces..

How does it help in business?

Lead generation helps you to get clients of your niche. By capturing lead generation you can:
  1. Retarget your audience turning them into your potential clients.
  2. Remarket your other products and services.
  3. Grow your email list.
  4. Increase sales and profit ratio.
  5. Important prospect information of your audience is collected
  6. Cheaper than other advertisements.